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EMINEM Celebrates 30 Years of G-SHOCK

Legends Unite with the G-SHOCK x Eminem Limited Edition 30th Anniversary Timepiece

  • December 06, 2013
TOKYO, December 6, 2013 — Casio Computer Co., Ltd., is pleased to celebrate the 30th anniversary of their G-SHOCK watch brand by announcing a collaborative limited edition release with hip-hop legend Eminem. The GD-X6900MNM-1 timepiece, available this December, takes the newly-revamped GD-X6900 watch face and personalizes it with Eminem iconology for a watch that is not only ruggedly functional, but also stylishly streetwise.

The multi-talented Eminem is a multi-platinum and 13-time Grammy Award winning rapper, as well as record producer, songwriter and Oscar winning actor, who has sold over 80 million albums worldwide. His latest album, The Marshall Mathers LP 2, was released on November 5, 2013. It debuted at No. 1 on the Billboard 200 albums chart selling 792,000 copies in its first week. An avid watch collector himself, Eminem can be seen wearing G-SHOCK throughout many of his music videos and performances, making this collaboration a natural expression of mutual respect and appreciation. Being one of the most recognized and accomplished hip-hop artists of our time, this limited edition collaborative watch with Eminem crowns a long history of hip-hop partnerships for G-SHOCK.

Available in matte black with black dial and black reverse LCD, the GD-X6900MNM-1 harkens to Eminem's emergence from the urban landscape of Detroit, the skyline of which is printed in bold red on the upper watch band. The watch face and band loop sport the reverse "E" from his stylized moniker EMINƎM, while the watch case back and lower watch band are personalized with an autograph of his alter ego, reading "Shady". This attention-grabbing watch also has the rugged functionality that sets the G-SHOCK brand apart, with Shock Resistance, 200M Water Resistance, Auto LED Super Illuminator, 5 Daily alarms with Flash Alert, 48-City World Time, and Multi-Home settings.

In celebration of G-SHOCK's 30-year anniversary, Eminem will again be giving an exclusive performance at this year's Shock the World event held in New York City. Each year Shock the World is held to announce the brand's biggest news and latest releases, and for 2013, celebrating G-SHOCK's 30th birthday, there is a lot in store.

Band loop engraved with three stars
Back engraving
Back engraving



Water Resistance
200 meters
World Time
48 cities (29 time zones); daylight saving on/off
1/100-second stopwatch; measuring capacity: 23:59'59.99"; split time; other: 5-second countdown auto-start
Countdown Timer
Measuring unit: 1 second; countdown range: 24 hours (1-minute increments);auto-repeat; time-up alarm
3 multi alarms (with 1 snooze alarm); hourly time signal
Other Functions
Full auto-calendar; 12/24-hour format; button operation tone on/off; LED backlight (super illuminator and afterglow); flash alert (flashes with buzzer that sounds for alarms, hourly time signal, countdown timer time up alarm, countdown timer progress beeper, and stopwatch auto start)
Accuracy at Normal Temperature
±15 seconds per month
Battery Life
Approx.10 years on CR2032
Size of Case
Total Weight
Approx. 84g