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Casio Releases 20th Anniversary Model of Casual BABY-G Watches for Women

  • April 21, 2014
BGD-500-3
BGD-500-3
Special packaging
Special packaging
Tokyo, April 21, 2014 — Casio Computer Co., Ltd., announced today the release of the BGD-500, an anniversary model that reproduces the styling of the DW-520, the first ever BABY-G watch, to mark the upcoming 20th anniversary in December 2014 of the BABY-G brand of casual watches for women.

Casio launched BABY-G in 1994 as the sister brand to G-SHOCK. The original DW-520 model inherited the shock resistance and toughness of the G-SHOCK in a smaller case to fit women and pop coloring, expressing the design concept of "Tough & Cute." Gaining popularity especially among young ladies in their late teens, the BABY-G blazed a trail for digital watches to become a part of women's fashion. Since then, the lineup has been expanded with continually advancing features and designs. Today, the BABY-G has grown into a women's brand that has sold more than 30 million units.

The BGD-500 is the 20th anniversary model of the BABY-G, which started the trend of using digital watches as fashion accessories. The BGD-500 reproduces the styling of the original DW-520, including a simple square form that symbolizes the watch's toughness, a protector that gives an impression of its shock resistance, and a cute roundish "G" logo. Meanwhile, the new watch features water-resistance of up to 200 meters, better than that of the original model, living up to the BABY-G commitment to constant progress.

Symbolizing the rich color variations that are one of the appeals of the BABY-G brand, the lineup includes models in three colors: the turquois blue used in the original DW-520; black, which is the brand color of G-SHOCK watches; and the same yellow used in the limited edition model of the original DW-520. The packaging is printed with "20th Anniversary" and two stars, completing this watch as a special release befitting the 20th anniversary of the BABY-G brand.
Model
Color
BGD-500-1
Black
BGD-500-3
Turquoise blue
BGA-111GGC
Yellow
BGD-500-1
BGD-500-1
BGD-500-9
BGD-500-9

Specifications

Construction
Shock-resistant
Water Resistance
100 meters
World Time
29 time zones (48 cities+coordinated universal time), daylight saving on/off)
Stopwatch
1/100-second stopwatch; measuring capacity: 59'59.99"; measuring modes: elapsed time, split time, 1st and 2nd place times
Countdown Timer
Measuring unit: 1 second; countdown range: 24 hours; countdown start time setting range: 1 minute to 24 hours (1-minute increments and 1-hour increments)
Alarm
5 daily alarms (with 1 snooze alarm); hourly time signal
Other Functions
Full auto-calendar(to year 2099); 12/24-hour format; EL backlight with afterglow (selectable illumination duration: 1.5 or 3.0 seconds) ; Button operation tone on/off
Accuracy at Normal Temperature
±30 seconds per month
Battery Life
Approx. 3 years on CR1616
Size of Case
44.7×40.0×12.5mm
Total Weight
Approx. 44g