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Casio Releases New BABY-G Watches for Spring/Summer 2014

Lineup of Three Fun Color Variations That Can Be Paired with G-SHOCK Watches Modeled on the Dynamic Face Design of the G-SHOCK GA-110

  • April 21, 2014




Tokyo, April 21, 2014 — Casio Computer Co., Ltd., announced today the release of new additions to its BABY-G line of shock-resistant watches for women. The new BA-110BC watches are color variations of the BA-110, which is widely admired for its multidimensional face.

The BA-110 is a BABY-G version of the G-SHOCK GA-110, designed to fit a woman's wrist with a slimmer, more compact size while retaining the GA-110's characteristic design of watchface components arranged on multiple levels, creating a combination analog-digital display. The mechanical design is especially trendy among women who are fans of street fashion.

The new BA-110BC watches offer fresh color variations to the BA-110 lineup while preserving the multidimensional face design that projects a cool image. The new watches include a black model, which emphasizes the toughness of G-SHOCK and BABY-G watches, as well as models in the trendy neon colors of blue and yellow, which offer an energetic, pop feeling. This creates a lineup from which customers can choose according to their fashion taste, whether basic, edgy, sporty or some other style.

The G-SHOCK GA-110 lineup has also been enhanced with new models with the same color options as the BABY-G BA-110BC watches for customers who enjoy wearing matching pairs of his and hers G-SHOCK and BABY-G watches.
Neon blue
Neon yellow


Water Resistance
100 meters
World Time
29 time zones (48 cities + coordinated universal time), daylight saving on/off), city code display
1/100-second stopwatch; measuring capacity: 23:59'59.99"; measuring modes: elapsed time, split time, 1st and 2nd place times
Countdown Timer
Measuring unit: 1 second; countdown range: 24 hours; countdown start time setting range: 1 minute to 24 hours (1-minute increments and 1-hour increments); progress beeper
5 daily alarms (with 1 snooze alarm); hourly time signal
Other Functions
Full auto-calendar(to year 2099); 12/24-hour format; LED light
Accuracy at Normal Temperature
±30 seconds per month
Battery Life
Approx. 2 years on SR726W×2
Size of Case
Total Weight
Approx. 45g